About Us
At Specialty Aquatics and Consulting, LLC, our work is grounded in a commitment to being thoughtful, caring, and honest in every interaction. We approach every project with a focus on safety, integrity, and genuine care—values shaped by decades of real‑world experience and service.
The company is led by Michael Scheetz, President and Owner, whose career in the aquatics industry spans more than 28 years. Michael has served in leadership roles across university aquatics, private clubs, municipal parks and recreation, military facilities, and large-scale privatized pool operations. This breadth of experience gives him a rare, ground-level understanding of how aquatic facilities truly operate—and what it takes to run them safely, efficiently, and responsibly.
While begining his career in aquatics, Michael also served for 12 years as an EMT and firefighter. That experience profoundly shaped his approach to risk management, emergency preparedness, and operational excellence. Safety is not a checklist for Michael—it is a mindset forged under pressure, responsibility, and service to others.
Michael is a Lifeguard Instructor Trainer for both the American Red Cross and Ellis & Associates, a Certified Park and Recreation Professional (CPRP), and a recipient of the Certificate of Merit awarded by the President of the United States and the American Red Cross. His technical credentials include Certified Pool Operator (CPO), Certified Pool Inspector, Certified Service Technician, and Instructor certifications through the Pool & Hot Tub Alliance. He also serves on the PHTA Service Council and previously on the CDC Model Aquatic Health Code CYA Council, contributing to the policies and standards that shape the industry nationwide.
Beyond his professional life, Michael is deeply rooted in family and community. He is married and the proud father of six children. He volunteers countless hours as a youth and travel baseball coach and as a middle school football coach, and he serves on the boards of Canton Baseball and Cherokee High School Football, where he leads sponsorship and fundraising efforts to create opportunities for young athletes.
This balance of professional rigor and personal commitment defines who we are. When clients partner with Specialty Aquatics and Consulting, they gain more than expertise—they gain a trusted advisor who cares deeply about people, communities, and doing things the right way.
Federal Contracting Specialist
Eglin AFB - Florida
Specialty Aquatics and Consulting completed professional pool mastic replacement at Eglin Air Force Base in Florida, removing deteriorated joint sealant and installing high-performance, commercial-grade mastic to restore structural flexibility and watertight integrity. This service protects the pool shell and deck interface from water intrusion, prevents costly structural damage, and ensures long-term durability in demanding, high-traffic environments.
Federal contracting is a critical part of Specialty Aquatics and Consulting’s value proposition because it demands the highest standards of compliance, accountability, safety, and operational excellence. Operating within federal guidelines requires strict adherence to FAR regulations, detailed reporting, certified processes, risk mitigation protocols, and consistent performance metrics. The company is registered in SAM UEI #WCHKVC6CP5Z9 (System for Award Management) and holds NIMS certification, both of which are essential credentials for federal contracting and emergency response readiness. These qualifications reinforce their structured, compliant approach and ensure they are fully prepared to perform on government and military projects. This level of discipline strengthens their overall operational framework, benefiting every client through documented quality control, reduced liability, and dependable execution at scale.
Federal contractors choose Specialty Aquatics and Consulting because they understand the complexity and rigor of government work. From compliance documentation and safety standards to multi-site coordination and audit readiness, the company operates with a federal-first mindset backed by verified credentials and field-proven systems. They speak the language of contracting officers, facility managers, and procurement teams, making collaboration efficient and straightforward. With SAM registration, NIMS certification, and a commitment to meeting stringent federal performance standards, Specialty Aquatics and Consulting serves as a trusted partner—not just a vendor—helping contractors confidently fulfill their government obligations.
Our Philosophy
Thoughtful
We approach every project with intention and care, considering safety, sustainability, and long-term performance. From design decisions to daily maintenance, we think ahead so our clients can operate with confidence.
Caring
People come first—our clients, their guests, and our team. We take pride in creating safe, clean, and welcoming aquatic environments, and we treat every facility as if it were our own.
Honest
Transparency guides everything we do. We communicate clearly, recommend only what’s necessary, and stand behind our work so our clients always know they can trust us.
Our Mission & Vision
Our mission is to deliver safe, reliable, and high-quality commercial aquatic solutions through thoughtful planning, honest communication, and genuine care for the people we serve. We are committed to supporting our clients’ daily operations with expert service, regulatory excellence, and dependable results that protect both public safety and long-term investment.
Our vision is to be a trusted leader in the commercial aquatics industry, setting the standard for integrity, innovation, and excellence. We strive to create aquatic environments that inspire confidence, enhance community spaces, and operate efficiently for years to come—while building lasting partnerships with clients who share our commitment to quality and care.
Our Team
Michael Scheetz
Owner / Founder
Wendi Dotson
Regional Manager
Randi Caldwell
Sales & Marketing
Local Expertise – National Coverage
Georgia
Atlanta, GA
Woodstock, GA
Roswell, GA
Tucker, GA
Cumming, GA
Cartsville, GA
Canton, GA
Marietta, GA
Alpharetta, GA
Jasper, GA
Dawsonville, GA
Ballground, GA
Acworth, GA
Smyrna, GA
Decatur, GA
Buckhead, GA
Kennesaw, GA
Milton, GA
Florida
Destin, FL
Panama City, FL
Valparaiso, FL
Fort Walton Beach, FL
Pensecola, FL
Mary Esther, FL
Niceville, FL
Shalimar, FL
Navarre, FL
Contact Us Today to Learn More About How We Can Provide the Best Aquatic Solutions for Your Facility.
